How Multi-Location Businesses Can Navigate Localized Marketing Through COVID-19 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Given the rapidly changing direction and news on COVID-19, there is a need for multi-location businesses to adjust marketing strategies immediately. Local search and social pages provide the top sources of information consumers are going to in order to stay informed and connected, therefore it’s essential to manage a localized digital presence to remain top-of-mind for consumers.

Local search and social pages provide the top sources of information consumers are going to in order to stay informed and connected.

Consumers’ digital habits of turning to local search and local social pages didn’t start during the pandemic - a recently released report from SOCi found that the majority of business searches produced these local listings as the top results, and ultimately converted.

There are unique challenges multi-location marketers face when building and maintaining a digital presence for each of their locations - the digital world is over-saturated and has become even more…

Monica Ho

Monica Ho is Chief Marketing Officer for SOCi. As CMO, she is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Ho’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.

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Monica Ho