Five Counterintuitive Plays for Restaurant Growth Post COVID-19 (Infographic) | Modern Restaurant Management | The Business of Eating & Restaurant Management News

There’s no doubt that the way restaurants are both run and experienced has forever changed. What was once a juggling act of seasonality, food costs, and labor wages has morphed into a whole new set of challenges and opportunities. Virtual brands, ghost kitchens, new digital tools for everything from delivery to how the door is run—all working in tandem to help restaurants surmount the peak of the pandemic.

Underneath all this rapid evolution across the restaurant industry lies an ever-growing mountain of data of customer likes, new behaviors, and business trends. Using aggregated data from 2,000+ restaurant locations running Wisely’s CRM, marketing automation, waitlist, reservations, and sentiment technology—Wisely compiled five counterintuitive insights visualized in the infographic below. The study includes how restaurants can leverage each insight to best engage guests at every stage of the consumer journey—ultimately supporting their return to growth.

The research…

Mike Vichich

Mike Vichich is Wisely’s CEO and Co-founder. Wisely enables restaurants to personalize every aspect of their guest experience in the restaurant and online. Wisely’s solutions — CRM/marketing automation, waitlist/reservations, table/order management, and guest sentiment — have attracted innovative brands both large and small, including bartaco, California Fish Grill, Chuy’s, First Watch, Lazy Dog, P.F. Chang’s, Velvet Taco, and many more. Vichich grew up as a server, and after college worked on customer acquisition and retention at Accenture, where his clients included American Express and Microsoft.

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Mike Vichich