Accelerating Your Franchise Plan

4 Min Read By Tom Wells

Gaining traction as you work to franchise your concept can take a great deal of effort and strategic thinking. After more than a decade of investing in a variety of industries and branded businesses, I’ve learned what exactly businesses need to do before they start franchising and throughout the process to maximize success. These steps are tried and true, and have guided the franchisors I’ve worked with to the opening of 750 successful new franchise locations. 

Get the Culture and Branding Right One simple concept that applies across all franchise industries and restaurant concepts: If the culture and branding isn’t strong, it could prevent your brand from growing. Franchising is a great fit when a brand has the core aspects in place: strong unit economics, compelling branding, and the team to support franchisees. If you like these aspects, it’s too early to franchise.

Potential franchisees look closely at the culture of the brand whether they realize it or not. Inherently…