MRM Research Roundup: Mid-March 2021 Edition
15 Min Read By MRM Staff
In this edition of MRM Research Roundup, we feature the impact of third-party delivery in a revealing study from SevenRooms, stats on the pandemic year, the tales told by foot traffic and the increasing popularity of breakfast items.Third-Party Delivery ImpactAmerican restaurants are facing a threat from the very technology that they have turned to for support this past year. SevenRooms divulges these findings in its “Data & Dollars: Revealing the Impact of Third-Party Marketplaces” report.
With third-party delivery platforms like UberEats, Grubhub and Postmates costing restaurants significant dollars in commissions and fees, nearly 20 percent (16 percent) of Americans believe that third-party platforms do more harm than good for restaurants. As consumers have become more aware of the obstacles restaurants face in their day-to-day operations, going direct creates opportunities and benefits for operators to align with the changed diner expectations uncovered in this…
Sorry, You've Reached Your Article Limit.
Register for free with our site to get unlimited articles.
Already registered? Sign in!