Your COVID-19 Survival Strategy: Now’s the Time to Maximize Profitability

Previously, we focused on how to persuade customers to trust that our restaurants are safe to visit. Now, we turn our focus to you. How do you successfully reenter the world of service, sales, and most importantly, profitability as we bounce back from COVID-19?  

Start with Your MenuAssuming your operation was open at all during COVID-19, you probably removed a number of items from your menu. If the pandemic taught us anything, it’s that our menus featured too many items, including some we didn’t need.

Across the board, my clients—whether open with limited occupancy or offering only delivery and pick-up—reduced the size of their menus substantially.  As they reopen, I’m recommending that they—and that you—keep those smaller COVID-19 menus. There are many benefits to a tighter menu, including:

Less inventory to maintain It’s easier for the front-of-the-house to present It improves service levels It focuses customers’ choices on those items that you do best…