Latino Restaurant Owners’ Practical Optimism Leads to Tech Investments

Latino small business owners, particularly in the restaurant industry, are emerging as one of the most dynamic and rapidly expanding business owners across the US.  In fact, according to our Verizon Business Latino Small Business Survey, 78 percent of the Latino businesses surveyed stated that their businesses are in a better place today than a year ago, and an even greater percentage (88 percent) believe their business will be in a better place a year from now. However, 79 percent of Latino small business owners fear the possibility of an economic recession. With this possibility looming, these Latino restaurateurs in particular are increasingly turning to technology..

Many of these restaurant owners recognize the need to shore up their operations. Almost half of them (45 percent) think their IT is in need of an upgrade, and nearly as many (41 percent) consider technology a top investment priority. The question remains: what technologies are restaurant owners investing in, and…