How Order Ahead Restaurants Can Stave Off a Lackluster Experience | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The COVID-19 pandemic has forced thousands of traditional restaurants to transform themselves into order ahead restaurants; pre-pandemic, only 15 percent of restaurants offered curbside pickup; today, that’s up to 70 percent.But volume doesn’t translate to success—many restaurant chains have struggled to build an efficient curbside pickup system, and the ensuing results can be freely found on sites like TripAdvisor and app stores on Android and iOS:

A year into the pandemic, we’ve learned a lot about where the pain points are for order ahead restaurants: order delays, meal prep logistics, and a changing competitive landscape.

With more restaurants relying on a strong curbside pickup game to thrive—alongside an expected long-term demand for order ahead services—mitigating these threats is now a priority. And ultimately, not only will a great order ahead restaurant see improved customer loyalty, but it will also decrease its reliance on third-party delivery services…

Sam Tillotson

Sam Tillotson is the Growth and Account Development Manager at Radar, a geofencing platform empowering engineering, product, and marketing teams to build location-based experiences faster. He currently works with enterprise brands and high-growth companies to understand how they can connect digital experiences to the physical world and drive engagement, loyalty, and revenue.

Sydney Hall

Sydney Hall is the Senior Account Development Representative at Radar, the leading geofencing platform for every app, device, and developer. She has previously worked in digital marketing for DTC eCommerce brands. Companies like T-Mobile, American Eagle, Peet's Coffee, and more currently use Radar to build relevant location-based digital experiences across the user journey.

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Sam Tillotson

Sydney Hall