How Integrated Technologies Will Shape the Future of QSRs | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Smart Quick Service Restaurant (QSR) brands have been able to navigate the COVID-19 pandemic by way of nimble and adaptive solutions that prioritize providing exceptional experiences to consumers, a factor that is paramount to the success of many QSRs. This success is based on a pivot to seamless mobile experiences and tech-driven data amid an ever-changing set of variables from regulation to consumer behaviors. One thing we know is that new consumer behaviors are here to stay. Eight out of 10 consumers said they expect to continue their current dining habits beyond coronavirus, so the time is ripe to reevaluate the processes and tools QSRs use that prohibit adaptability. The not-so-simple trick is doing so while remaining committed to providing clear communications and amplifying an exceptional consumer experience at every touchpoint.

The QSR landscape in the age of Covid is complicated and lacks a “one size fits all” analysis. The entire restaurant industry has been hit…

Michael Mele

Michael Mele has spent 16 years in the consumer experience industry building a background in market and brand strategy, creative thinking and production execution with brands such as Nestle, ASICS, Dick’s Sporting Goods, and Chick-fil-A. In his current role as Group Client Director at SGK, he manages a team focused on providing creative, innovative, and scalable solutions through the use of technology.

Dave Cottman

SGK’s Global Content Technology Director, Dave Cottman is an expert in combining technology, finance, and business planning with tactical execution to optimize long-term gains in performance, revenue and profitability. With 25+ years of experience designing, engineering, and implementing scalable data systems and workflows, Cotman is a strategic leader of technology and graphic solutions who straddles marketing, sales, and operations to ensure success.

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Michael Mele

Dave Cottman