MRM Research Roundup: Mid-December 2020 Edition
19 Min Read By MRM Staff
This edition of MRM Research Roundup features news that consumers plan to put restaurants at the top of their shopping lists, the latest stats for on premise and why the restaurant of the future is here now. Diners Show Holiday SpiritThe 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. A new survey from Oracle Food and Beverage found that 60 percent of respondents plan to stay at home during the holidays, and 42 percent are considering ordering their holiday meals from a local restaurant. Nearly half (48 percent) of respondents also said they are likely to buy gift cards from a local independent restaurant.
“This is a challenging time for both consumers and businesses. People are looking to make their holidays special, and plan to do that with takeout and meal kits from a favorite local restaurant,” said Simon de Montfort Walker, senior vice president and general…
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