According to a Recent Study/Survey … Mid-June 2018 Edition
27 Min Read By MRM Staff
This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features exclusive news on an LTO from Chick-fil-A's from the experts at Sense360 and summer dining trends from Gather as well as news on disruptive brands, IHOb response, the future of dinner and the need for mead.
Summer Dining Trends to NoteFor those hoping to take advantage of dining trends for the summer, Gather, a leading event software provider for restaurants and venues, polled over 500 US-based consumers to see how they're planning to celebrate this summer. Here are some tips for restaurants to take advantage:
Consumers prefer small, causal groups: consumers overwhelmingly want to get together with a few friends (fewer than 10 is ideal, according to 84 percent of respondents) and as they are (81 percent prefer casual clothing to fancy dress) – making restaurants ideal venues to get together.
Summer is party season and restaurants should take advantage with drink and…
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