MRM EXCLUSIVE: Building an Efficient Restaurant App

A good mobile app keeps the customer engaged and the business relevant. Done right, it can bring in new clients and maintain current ones, increase sales and help improve product. But for that, it needs to be useful to the customer and efficient to the business – so what is it that makes a good mobile app for a restaurant? Here is a little checklist to help you make a useful and engaging mobile app.

Reward Your CustomersA good app stays with the customer and keeps the customer loyal to the business. A restaurant has a range of tools to reward its mobile app users, such as exclusive deals and a points loyalty system. Racking up points can be satisfying, and encourage the user to choose your restaurant over competitors – after all, there will be a sweet reward in the end.

Bring in New OnesIncentives for referring friends and family for additional points or store credit can go a long way in bringing in new customers and keeping old ones. Giving extra points for referrals or social…