The Future of Food: Are You Ready for the Millennials? (Infographic)

Sustainability and local sourcing have traditionally been features that marked 'premium' products in the food industry. However, in recent years millennials have emerged as the primary driver in taking these products mainstream. For them, premium is the new normal, according to the just published The Future of Food: Are You Ready for the Millennials? report from Maru/Matchbox. The study finds that from brand biases to purchasing channels, millennials display unique and identifiable behavior in their interactions with food that challenge how the food industry should market and sell their products. A number of significant trends driven by millennials that are shaping the future of food  include: Millennials have a passion for premium. As noted, millennials differ from other generations in that they are more likely to expect features traditionally seen as premium. Some of these preferences are obvious, such as 61 percent of millennials expect foods to be GMO-free, compared to 46…