MRM EXCLUSIVE: Restaurant Guests Expect Seamless Tech

Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report:  a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

"Our findings show that while traditional expectations around food quality, service, and ambiance remain steady, technology has emerged as a pivotal area of focus," Carly Fink, president of Provoke Insights, told MRM. "Guests, particularly younger generations and urbanites, now expect seamless tech integrations like mobile ordering and pay-at-table systems to enhance convenience."

Technology is a critical area where patrons' expectations have increased in the last three years; this is particularly true among parents, Millennials, those living in cities, and the affluent, the report found.

"From our research, it’s clear that technology will continue to reshape the dining landscape as we…