Learn From Our Mistakes So You Don’t Make Them, Too

2 Min Read By Henry Mowat

Working with McDonald’s for over 40 years, in 2016 Coates completed a national rollout for McDonald’s Create Your Taste in Australia and New Zealand, and McDonald’s Experience Of The Future restaurants in China and Japan. Having worked with  McDonald’s, Coates will now leverage the key information they gained from the digital drive thru, digital menu board and kiosk rollout as a platform for the U.S. market. In the upcoming panel discussion, “Learn from Our Mistakes so You Don't Make Then Too,” at Digital Signage Expo 2017, I will discuss Coates’ core findings and key factors of the businesses success.  The highlights of the panel will include an in-depth look at a few standout topics.

Content StrategyContent is king’ is one of the most common phrases used in marketing today; it is not content itself that drives success, but the strategy behind it. Coates has learned that the most fundamental question at the beginning of a relationship with a new client is “What…