Wrapping Up a Restaurant Marketing Trend

At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. 

The brand has two locations – Aspen and Parker-- and specializes in Danish baby back ribs and  in-house smoked meats with homemade side dishes. 

“Our marketing plan has always been to get new people to try our food,” he said. “We feel that once they try us once, they will be hooked and they are a customer for life. We advertised in local papers, supporting youth sports and wrapping our vehicles. With COVID, restaurants were shut down completely, only offering takeout and delivery. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

His updated marketing strategy included new wrapping for their catering van. According to the Outdoor Advertising Association of…