For Restaurants, Investing in Loyalty Is an Investment in the Future

4 Min Read By Tim Brown

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program. 

Although the development and implementation of loyalty programs have become increasingly popular, they still have a widespread reputation as generic, focusing more on margin-eroding “spend-to-get” and not catering to the individual customer. However, today’s restaurant digital platforms enable brands to deploy more personalized, intelligent loyalty solutions that brands can use to connect with specific audiences, creating customized loyalty campaigns and easy-to-enjoy experiences with rewards that can genuinely impress your customer base, as well as draw in new diners. 

Personalization Is the KeyA successful loyalty program takes a holistic approach and engages…