The Rise of Global Fusion on QSR Menus

3 Min Read By MRM Staff

There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Eighty three percent of Gen Z is excited for new food and beverage trends with 25 percent expecting to dine out more this year, according to a recent Datassential report. This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023.

To better understand this trend, Modern Restaurant Management (MRM) magazine reached out to Luis Martinez, senior vice president of R&D and Commercialization at Rubix Foods. In this role, he manages the Culinary, Innovation, and Commercialization teams, and oversees R&D project implementation. He and his team at Rubix work with top QSR and restaurant brands at the culinary and food science-focused provider of flavor and functional ingredients.

What are some examples of fusion foods? Are some more popular than others? Are there some fusion profiles you see on the…