Taking on Goliath: How Video Marketing Is Leveling the Playing Field for Independent Restaurants

Find out how video content can turn customers into brand ambassadors by enabling them to share their experiences with prospective customers.For too long, independent restaurants have struggled to compete with major chains because of their limited time and money. Single-location restaurants face the same challenges confronting all small business owners. How do I attract new customers, manage my costs and differentiate my establishment from the competition?

Opening a neighborhood bistro is usually a labor of love rather than a hard nosed business decision. Motives like a vision for a unique dining experience, the potential of a charming space or respect for food often drive the decision to start a venue of one’s own. Marketing strategies and tactics can sometimes be an afterthought.

Once they open, restaurateurs tend to feel pulled in multiple directions. Daily problem solving drags them into reactive mode, keeping them from looking ahead. As a result, entrepreneurs often find…