Understanding the Psychology of Color in Restaurant Design

The color scheme you choose to design your restaurant has a big impact on your customers, how they feel and how long the spend in your establishment.

Colors affect the way customers feel and can help boost appetite, increase turnover, give a sense of happiness, and make the space feel larger or more intimate depending on what you are going for. They can also have negative effects on customers, so it is important to know how your color choices may affect the message of your business. Throughout my years at House of Form we have helped many bar and restaurant owners create unique color schemes to promote the brand of the restaurant, as well as help, attract clientele. To better understand the importance color plays on your establishment, you first need to understand the psychology of colors and learn how different colors come together into a pleasing scheme your customers will love.

Psychology of ColorsWhen you want to bring more customers into your restaurant, you must tap into color…