Boosting Profits One Sip at a Time: The Power of Specialty Beverages

What do today’s restaurant operators need to manage the challenging sales environment? A break. Specifically, a coffee break. More specifically, a specialty beverage break. That is, according to Revenue Management Solutions (RMS) recent survey, Tapping into Specialty Beverages to Maximize Restaurant Sales, which suggests that the coffee (or boba or smoothie or soda) break is a growing trend— and one that could significantly boost your restaurant’s revenue. 

Rethinking BeveragesThe typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. 

In its place, we’ve seen an explosion of specialty beverages that serve as enticing add–ons or stand-alone orders. These drinks offer a profit-making opportunity at a time of declining sales and foot traffic. 

The data paints a juicy picture:

80 percent of respondents in our Q1 2024 survey of 600+ people reported ordering specialty drinks…