Wireless Charging Begins Learning Lessons from Public Wi-Fi’s Journey  

3 Min Read By Carlo Chiarello

The journey to public Wi-Fi has been bumpy, but increasingly businesses are striking the right balance, using ads to cut costs or remarketing to customers to generate a positive return on investment (ROI) on their Wi-Fi investment.

Targeting mobile customers is a must for travel and tourism businesses such as airports, malls, hotels and cafes. By 2020, eMarketer predicts smartphone penetration will reach 88 percent of the U.S. population. For brick-and-mortar businesses looking to capitalize on our growing smartphone dependence, wireless charging as a service should learn from Wi-Fi’s bumpy road. According to Tech Crunch, smartphone users consistently rate battery life as their No. 1 gripe — and wireless charging services such as Powermat provide the next logical evolution in customer engagement.

As brick-and-mortar businesses take the next step toward offering wireless charging, they’re asking the same questions we heard in the early Wi-Fi days: “Is it worth the investment…