Bringing an Authentic Experience to a New Market: How to Approach Established Cultural Norms and Values

Creating an authentic experience in a new market where a specific set of traditions and cultural norms have already been established can be a challenge. In order to be authentic, brands must be able to bridge values in business and be able to pair strategies from one market to the next.

When entering an entirely new market, it is key for brands to stay true to themselves and to the system that they have perfected. Being real and consistent through messaging establishes a strong base to build upon with new consumers. However, in order to merge a concept with a new market, businesses must be open to change and transformation to fit with new customs and expectations.

Understand the PeopleMoving into a new market comes with a new demographic, a set of people that are unaware of a brand’s concept. A business must recognize the differences in new consumers from others in past markets. To create an authentic experience, you should gauge which parts of the concept should be given to the…