Restaurant Menu Design Tips and Tricks to Increase Profits

Menus are not just a list of things to eat and drink. To make your menu work as hard as you do, you need to put some thought and effort into the design. A great menu will help you market your establishment and emphasize your more profitable dishes.

A properly designed menu can also improve your guests’ dining experience by presenting your selections in a way that impresses and makes them regular patrons. These tips and tricks will help you fashion the right menu to accentuate the strengths of your cuisine and dining facility while increasing revenue.

OrganizationDon’t overload your customers with too many images or text. Too much or too little content and your patrons might lose interest or miss something important.

Organize the appetizers, drinks, entrees and desserts in a logical arrangement that won’t take too much effort to follow. It needs to make sense to the reader and follow the typical customer’s drinking and eating patterns.

Select Your Images CarefullyUse…