Taking a Trip Down Sweetlane

In mid-November, sweetgreen opened its first advanced order vehicle pickup window, “sweetlane” in Schaumburg, Illinois.

As the first of its fleet, the “sweetlane” provides an effortless experience for visitors in vehicles to pickup online orders through a drive-up window. To order via “sweetlane,” customers place their order through the sweetgreen website or app, and choose “sweetlane” as their desired retrieval method under “Select a Pickup Location.” When their order is ready, guests can drive through the “sweetlane” to pick up their meal. As they wait, guests can observe team members preparing orders with fresh ingredients through a round observation window—bringing the in-store experience to every touchpoint in the new format. Dine-in and pickup inside the restaurant will also be available.

“Innovation is in the sweetgreen DNA, and meeting customers where they are is the key to our brand mission; connecting people to real food,” said Jonathan Neman…