Embracing Hyperlocal Ingredients: Transforming Menus and Communities
5 Min Read By Joy Pouros
Buying locally has been trending for quite a few years for several reasons. People have become increasingly aware of climate change and the importance of ethical sourcing. Consumers want to support their communities, and do so by attending and buying from family owned businesses, art fairs, and local brands. Their desire to shop local has extended to farmers markets and the food industry. They are aware that some parts of the food industry have unsavory processes and practices; consumers like knowing what’s in their food and where it is coming from. Some restaurants are expanding on this trend by using hyperlocal ingredients.
What is hyperlocal? Hyperlocal means most or all ingredients are grown or raised by the restaurant itself. What they cannot produce themselves, they source locally. The result is a unique culinary experience that features unmatched freshness and innovative and educational menus, with a strong emphasis on sustainability.
Sustainability and the Local…
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