Sober-Curious Trend Provides Opportunities

4 Min Read By MRM Staff

More people are sober curious so what should restaurants do to meet this customer desire?According to a 2024 report from NCSolutions, 41 percent of Americans are trying to drink less alcohol – a trend driven by Gen Z (61  percent) and Millennials (49 percent) who say it's for both physical and mental wellness reasons. The non-alcoholic beverage industry is expected to grow to $30 billion by 2025, according to Global Market Insights,

For a deeper dive, Modern Restaruant Management (MRM) magazine reached out to the team at Southern Glazer’s Wine & Spirits, who provided us with insights and recipes. Brian Masilionis, Senior Director Customer Development, National Accounts on Premise, discusses the trend. 

What factors are fueling the sober-curious trend?Growing demand for "change of pace" options due to factors like avoiding physical effects of over-consumption, reducing alcohol intake in general, and socializing while driving home safely vs. getting a…