Three Ways to Engage Your Customers in Your Culture

Service is the key differentiator between many businesses when customers have little need to leave their home and physically visit a retailer to make a purchase. While we in the restaurant business compete with delivery concepts, many guests still enjoy visiting in person, especially if the experience trumps convenience. Those who serve the guests are the key drivers of customer experience and are directly tied to the growth of the business.

Those who serve the guests are the key drivers of customer experience and are directly tied to the growth of the business.

Recently, I decided to make a sizeable technology purchase. I knew exactly what I wanted and I could have ordered online and received my products within 48 hours. However, I decided to visit my local retailer to support their business and be absolutely sure I was making the best investment. When I entered the store, I was greeted by a salesperson. I told him what I wanted, including all of the specifications, and asked to see…