Why Business Intelligence Matters to Restaurants

Most people who work in hospitality got into the business because they love food, enjoy meeting new people, and are passionate about creating great customer experiences. They probably never dreamed about becoming technology experts, but a good data infrastructure is just as important as a great chef or a popular bartender. Today’s restaurants increasingly depend on software to perform at peak efficiency and maximize revenue, and business intelligence (BI) is at the heart of this fundamental shift.

Users of business intelligence systems cross the line from guessing to knowing.

Gartner, a major research firm that provides technology-related insight, defines business intelligence as an “umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.” So, what does that actually mean? In simplest terms, BI creates real visibility into a company’s…