According to a Recent Study/Survey … End-of-May 2017 Edition
25 Min Read By MRM Staff
This End-of-May 2017 edition of Modern Restaurant Management (MRM) magazine's research round-up includes Open Table's survey on what guests do and don't want from tech at the restaurant table, an AMEX survey on how both restaurants and guests are embracing technology, pastas plummeting popularity, millennials beefing up brands, top growth barriers and beer industry statistics.
Millennials and Brand EquityMillennials are beefing up restaurant brands, awarding higher than average brand equity to Coffee and Quick Service, Casual Dining and Chicken restaurants, according to new research from The Harris Poll's 29th annual EquiTrend Study, which measures brand health over time. The study, which reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries based on consumer response, also indicates that Fast Casual Mexican and Pizza chains have notably lower brand equity among baby…
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