Restaurants Need to Understand Sober Culture (Infographic)

As the sober-curious movement grows, new socializing norms and behaviors are emerging. BARE Zero Proof’s first annual “The State of Sober Socializing” study unpacks the changing motivations and behavior of those who choose not to drink alcohol, and examines how the hospitality industry is addressing the needs of this emerging community.

As consumers experiment with alcohol-free socializing, they want acceptance and inclusion from friends and family, and they look to bartenders and restaurateurs to support the new dry culture with knowledge, a welcoming atmosphere, and amazing non-alcoholic beverages. What the research uncovered is what those who do not drink alcohol want from culture, bars/restaurants, friends and family and what they actually experience, are at odds – especially for those temporarily abstaining from alcohol for Dry January.

Some of the key insights from the report include:

Almost 70 percent of past Dry January participants, 64% of regular alcohol…