Digital Dining: What Restaurants Need to Know Now | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In February 2023, our Revenue Management Solutions (RMS) data analytics team advised on the benefits of attracting and keeping frequent diners. According to our Q1 2023 survey, frequent users were not just visiting QSRs; they planned to keep visiting. These raring-to-dine customers were twice as likely as other respondents to increase their future visits.

At the time, we advised digital apps as a way to attract the profitable frequent user.

But don’t just take our word for it. Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. When asked about restaurant apps, 80 percent had at least two, compared to just three in five of all users. Just 20 percent of non-frequent users downloaded at least two restaurant apps.

The pandemic increased digital discovery overall, but frequent users have upped…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang