According to a Recent Study/Survey … Mid-January 2017 Edition, Part One

As part of our mission to be the go-to resource for on-the-go restaurant industry professionals, Modern Restaurant Management (MRM) magazine offers highlights of recent research. This first part of Mid-January edition features stalled traffic at restaurants, millennial motivation and trends, trends, trends.  Stay tuned for Part II. 

No Traffic Growth ExpectedThe new year will bring little to no traffic growth for the total U.S. foodservice market.

U.S. restaurant industry traffic will remain stalled in 2017 in much the same manner it did in 2016, reports The NPD Group.  The new year will bring little to no traffic growth for the total U.S. foodservice market.  Quick service restaurants (QSRs), however, will increase visits by an estimated 1 percent, faring better than the flat growth achieved in  2016. The modest gain for QSRs will offset the anticipated 2 percent decline for full service restaurants, resulting in no-growth traffic  for the industry overall, according to NPD…