How to Make Sure Texts Reach Customers

3 Min Read By Tom Sheahan

Text messaging is now mainstream for many restaurant and food retail businesses and their communications plans. And rightfully so. Research from Gartner has found 90 percent of all people read texts within three minutes of receipt, and notes that short message service (SMS) boasts a 98 percent open rate. It’s no surprise that restaurants big and small are tapping into text messages to reach their customers. 

Restaurants can take full advantage of the power of SMS by sending messages like:

Sending texts to let customers know their table is ready after a wait Sending texts to ask customers to join a loyalty program, or let them know they’ve reached a loyalty member milestone Sending internal text messages to coordinate staff schedules Sending texts to customers that link to an online menuThere are, however, some considerations for texting that restaurants must be aware of. Chief among them is the fact that business text messages are subject to being blocked at a much higher rate…