Avoiding Mistakes in Loyalty Programs

Viewers of "The Bear" understand how viral trends tempt first-time guests, but how do restaurants convert those novelty-seekers into brand champions and realize long-term value?

Loyalty expert Hope Neiman, CMO at Tillster, says these are the four things she sees that restaurants often get wrong when building loyalty programs + brand champions: 

Lack of clarity and consistency. Digital offer can be hard to use – if there are too many exclusions or points calculation methods are too complicated, loyalty becomes lost.  Value problems. If rewards aren’t motivating, restaurants lose out on upsell opps (e.g. if point values make rewards unachievable or if rewards can’t be combined).   No personalization. If you offer a vegan diner a free cheeseburger if they sign up for a loyalty card – it’s not going to build a brand champion. Full stop.  Technical/channel problems. If customers can only redeem points when using the app or at certain locations, it’s an issue…