MRM News: How Can Restaurants Win New Customers?

Attracting and retaining guests is one of the key challenges for restaurants and one element that can help is having  a robust gift-card program. Jason’s Deli has seen an almost 50 percent increase in egift sales since migrating to the Paytronix's  Stored-Value platform. 

In 2016, Jason’s Deli decided that it needed to move to a new gift card provider that could help it transform its plastic and virtual offerings into strategic marketing vehicles. The company wanted to work with a partner that shared its entrepreneurial values and could support its rapid growth. The new partner would also need to deliver integrations to third-party program providers Incomm and Blackhawk as well as online ordering provider Order Talk, and to execute cross-channel settlements with franchisees in a timely manner. “Jason’s Deli selected Paytronix both for its entrepreneurial values and its laser focus on stored-value and loyalty programs,” said Kevin Carpenter, controller, Jason’s Deli…