Burger King: Driving One Million Mobile Apps in Five Months

1 Min Read By MRM Staff

How can a restaurant drive one-million mobile app installations in five months?

Just ask Burger King.

A branded mobile app from Loyalty Plant helped Burger King Europe with its goals to grow and keep customers coming back. 

The formula for Burger King’s success includes:

The Right Features: Implement Key Mobile App Strategy with Features Restaurants Need

Point of Sale Integration  Rich visuals for higher campaign redemption Digital ordering capabilities Improved Mobile Strategy with Marketing Automation:A New White Label Mobile App Branded for Burger King

Putting the app into the hands of its customers creates “rich” Data for Burger King marketing to draw from for the most effective campaigns.  Actionable customer analytics Targeted marketing campaign Smart ROI analysisProven Tactics for Incremental Sales Growth and Customer Engagement: Effectively promoting continued use of the mobile app

Referral installs from customer to customer (ave of 3 app installs per…