Digital Signage – Key to Modern Restaurant Transformation

The restaurant business is in the midst of transformation driven by advances of the cloud, big data analytics, Internet of Things and growing preference of customers for seamless experiences. In the middle of this transformation is digital signage. 

The rise of more integrated and connected digital signage solutions is bringing unprecedented opportunities for the restaurant owners.

Quick Service Restaurant operators are quickly discovering that changing menus over from paper and plastic to digital menu boards is just the start of a powerful digital makeover.

Here’s how things used to work. Restaurants would have menus printed which would quickly get outdated and not provide essential information. Instead of canned, pre- determined messaging on printed menu boards, digital screens with vivid graphics, images and videos are providing customers with information about what they’re looking at, and influencing buying decisions, including up-sells. Digital signage can also help…