According to a Recent Study/Survey … Mid-August 2016 Edition

27 Min Read By MRM Staff

As part of our mission to be the go-to resource for on-the-go restaurant industry professionals, Modern Restaurant Management magazine (MRM) offers highlights of recent research. This mid-August edition features news about declining numbers, Pokémon Go profits, eating habits, hot dogs and packaging trends. 

Weak July PerformanceResults for July show a continued downward slide that began after a strong start in 2015. According to TDn2K’s™Black Box Intelligence™, encompassing nearly 25,000 restaurant units and representing $64 billion in sales, restaurant comp sales declined 1.4 percent in July. Comp traffic was down 3.9 percent. July represents the weakest performance for both metrics since December 2013.

The downward trend in sales has been gradual and consistent. Since January 2015, comp sales have slipped an average of .25 percent per month. Segment performance is uneven. Casual dining still mirrors the industry, but consistently trails by about 0.7 percentage points. Fast…