Big Data Serves Up Big Benefits for Restaurant Managers

Big data. It sounds like one of those terms you’d hear tossed around at companies like Amazon or Google … but at restaurants? Believe it or not, data is becoming a highly valued asset for restaurant managers — not just those at big chains — and technology partners are making that data more easily accessible and easier to understand than ever before.

Seeking a Competitive EdgePart of the reason for the industry’s interest in data is an increasingly competitive environment. According to the National Restaurant Association, about 60,000 new locations open their doors every year … while another 50,000 shut down.

There’s no question that competition in the restaurant industry is at an all-time high. As restaurants strive to compete, they must leverage every asset available to them, and data offers them the clear, accurate insights they need to make informed decisions and take advantage of often missed opportunities.

Where Is the Value in Restaurant Data?Restaurants collect…