Maximize Saturday Night (Infographic)

Saturdays represent more than 25 percent of weekly sales., according to a new OnPrem Insights report by Union that provides insights on the make-it-or-break-it night of the week to help operators maximize drink sales from happy hour through the early hours of the morning.

Key takeaways include:

Happy Hour (4 to 7 p.m.) - Based on Union’s data the happy hour daypart shows the highest average total spent per guest, and evening guests who start ordering by 6 p.m. stay the longest and leave with the highest tabs. It also indicates that beer sells best at about 4 p.m., comprising the highest sales share for beer of the entire evening.  Dinner (7 to 10 p.m.) - Spirits sales start to pick up and rise steadily throughout the Saturday dinner daypart, while beer and wine sales see a decline. Union data shows that as guests order rounds of drinks, there’s a slight drink price decline for spirits, as guests trade down from premium brands.  Late Night (10 p.m. to 1 a.m.) -…