Why a Customer Service Strategy Is Important in a Restaurant

3 Min Read By Katie Fairchild

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back.

The restaurant industry has very low retention rates, estimated at only 55 percent. With the impact a dissatisfied consumer can have on your bottom line, it is important to create a customer service strategy that sets your restaurant apart from the competition.

Why prioritize the customer experience?

Customer retention costs less than customer acquisition. Repeat customers tend to spend more than new customers. Satisfied customers are more likely to generate positive feedback and referral business. Each restaurant establishes its individual customer service standards based on a variety of factors including type of restaurant, type of cuisine, demographics, and location. While there are many variations of service types, operators should outline basic customer…