MRM Research Roundup: End-of-March 2021 Edition

This edition of MRM Research Roundup features news on evolving consumer consumption habits, the state of delivery and snacking trends. A new report  by AlixPartners, finds that one in two consumers around the globe has had their consumption habits permanently changed due to effects of the COVID-19 pandemic.  AlixPartners polled more than 7,000 consumers across nine countries—China, France, Germany, Italy, Japan, Saudi Arabia, Switzerland, the United Kingdom, and the United States—and found that 48 percent on average say the pandemic has altered their buying behaviors permanently. That finding ranged from 40 percent of consumers in Saudi Arabia to 60 percent in Japan, with 43 percent of consumers in the U.S. saying so. Meanwhile, the firm’s new lens on segmentation analyses changing consumer priorities in 15 consumer-facing sectors—ranging from groceries to household products, from clothing to home furnishings, from restaurants to travel and leisure, and beyond.

Some of…