How Online Review Platforms Protect Your Business from Fake Reviews

In the Internet economy, online consumer reviews are a powerful tool used in helping businesses drive growth and integrate crucial feedback to create a better customer experience. For consumers, online reviews provide a source of expert opinion from peers that have had previous experiences with a product or service. Though as powerful as reviews can be, today’s digital world also opens the door for some companies to try and game the system.A recent expert article shared information about the rise of botnets manipulating online reviews, which results in damaging a business's reputation. One of the solutions was to push Congress to enact reforms to “incentivize large technology companies to implement safeguards to keep their platforms free from Botnets.” The information about botnets is true and while they can be harmful, it’s important to understand that online review platforms take preventative measures to ensure these types of review attacks are caught before going…