Getting Your Brand’s Message Across

Whether it’s mobile or static, there are some simple ways to maximize your ad’s potential

In this day and age, consumers are bombarded with advertisements from all angles. Whether it’s scrolling through our Facebook feed or driving down the highway, we are all on information overload. For brands looking to get a message to a target audience, it’s important to understand how to create an ad that stands out from the rest.

Ads come in all shapes and sizes -- mobile, digital, static and more -- but regardless of the platform, below are some simple design tips to maximize your ad’s potential.

Make Your Message Clear and ConciseWhen it comes to copy in advertisements, less is more. Keep the message short and simple, and don’t clutter the ad with multiple calls to action. Like the message itself, the call to action should be clear. If you want your audience to reach out via phone, then put the number to call in the ad. If you want your audience to go online, then use the URL they…