Raw and Ready: Growing a Healthy Fast Casual

4 Min Read By MRM Staff

Flemming Madsen has journeyed from Demark to Florida and from investment banking to culinary entrepreneur. The owner of Delicious Raw, a healthy fast casual concept launched in 2013, is looking to grow the brand and create a one-stop-shop for healthy consumables for a broad audience. Delicious Raw has locations in Naples, Davie and South Beach, with plans to open another one in Wynwood this year. 

In this Q&A with Modern Restaurant Management (MRM) magazine, Madsen discusses how he switched careers to pursue a culinary dream, what brought him to Florida and what keeps him there, as well as his visions for building the brand. 

What brought you to Florida and to the restaurant industry there?I’ve been in South Florida since 2009, but I really started coming here full time in 2016. I just fell in love with South Florida. I particularly like it because I'm heavy into outdoors and sports and the ocean. I swam competitively when I was younger, I was a Danish champion.  I still…