Unleash the Power of the QR Code: How DRV Codes Can Change the Restaurant Industry

3 Min Read By Wayne Steidle, Mark Lass

If you’ve been to a restaurant since the COVID-19 pandemic began, you are probably familiar with the traditional QR code. Once seen as a nifty, if not outdated, piece of tech with few practical applications, the QR code has become a pandemic staple with its contactless capabilities and its accessibility to anyone with a smart phone. Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. As the QR code continues to become more mainstream, many restaurants will begin to explore the full potential of this technology and how it can enhance the restaurant experience.

Enter the Direct Response Video code, otherwise known as the DRV code. 

Like the QR code, DRV codes are designed to scan unique codes using a smart phone’s camera or an app to guide a user to a specific action. However, DRV codes differ from your traditional QR code, as they are embedded in digital and video mediums, like TV screens, digital billboards and…