Product Mix Analysis Drives Profitability and Revenue | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The need for contactless delivery has spurred the use of digital check points – Consumers are more comfortable placing their orders through mobile apps, voice ordering, digital menu and kiosks; giving tech-savvy restaurants an edge in the race for information data.

Measuring Factors for Growth in QSRsA 10-year study of quick service restaurants (QSRs) conducted by Aaron Allen & Associates, Global Restaurant Consultants, reported: Chains that have seen the highest growth have a couple of things in common - they have simple menus and are equipped with tech to optimize operations. This was in 2017 but not much has changed even today.

Some of the best fast-food chains have emphasized on technology to upgrade and improve their products and services. This list includes brands like Chick-fil-A, Starbucks and McDonalds, who have implemented tech that permeates all back-end and front-facing aspects of business.

Revamping the Product MixQSR chains are being forced to re-look and optimize…

Amit Rohatgi

Amit Rohatgi is VP Product Consulting at Algonomy, responsible for leading prospect and customer discussions in North America. In this role, he focuses on helping consumer-facing businesses leverage data, advanced analytics, and marketing technologies to drive analytics based decisioning, customer engagement, and profitability. Rohatgi brings over two decades of experience working with technology firms serving the analytical needs of retail, e-commerce, CPG, and QSR businesses. His experience includes data management, analytics for retail and restaurant businesses, CRM & personalized marketing.

Sorry, You've Reached Your Article Limit.

Amit Rohatgi