Music to Our Ears: Why Restaurateurs Need to Create a Brand Sound

It’s no secret that music has the power to make us feel good. Think about the effect music has when you relax in a spa, how a concert makes you feel (even virtually), or how music pushes you further when exercising. Sound has the potential to enhance the way we feel in a magnitude of situations. Many brands have demonstrated their understanding of this, and used it to evoke emotional responses in their audiences. 

However, for restauranteurs, sound isn’t widely viewed as a strategic brand tool - more often sound is an afterthought. I see many brands using music streaming services such as Spotify in their spaces, creating a playlist, and leaving it on repeat. Firstly, this is illegal (as Spotify is a non commercial product), but secondly, for brands looking to strengthen their identity and build customer loyalty, this is a considerable oversight, and can drive your staff mad with repetitions.

Even more concerning for your business, is the impact the pandemic is having. With…