Why Restaurant Owners Should Optimize Their Menus to Capitalize on Game Day Sales

With COVID-19 guidelines restricting dine-in, restaurants need revenue from sporting events now more than ever. One way to capture more sales? Trim the menu. For many restaurants, major sporting events are a predictable and dependable boon for food and bar sales throughout the year. But with COVID-19 restrictions putting a damper on indoor dining, restaurant owners are scrambling to make the most of these timely moments through off-premise sales. In a world where restaurants are fighting tooth and nail for every dollar, no restaurant can afford to waste product or energy on menu items that aren’t selling. Brands that find success are channeling their time and attention on hero products and best sellers and scrapping the rest. But where to start? Turn to the POS.

Dig into the DataFor restaurants looking to capitalize on game day sales, the first step is to pull reports from the POS system. The sophistication of reporting varies widely between POS systems, but even a basic system…