Small but Mighty: How Crayons Give Restaurants a Big Bang for Their Buck

Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as they may seem, crayons bring so much to the table for families in restaurants. We at C3 know all about crayons—from formulas, production and distribution to doodles on kids’ menus. We’ve been crayon pros for over 30 years, ever since we started partnering with the fast-growing casual dining restaurant chains of the 90s. It was during this time that restaurants experienced a rise in visits from families, and they took the opportunity to make those families feel welcome. 

Read on to learn more about crayons—the unsung heroes of casual dining.

How do crayons save the day?

Crayons Make Kids-and Parents-HappyIn a recent C3 survey, we found that, not only do parents like when casual dining restaurants provide crayons to their kids, but 75 percent of parents actually expect them to. Moreover, 62 percent of kids are…